Last week a business daily (Economic Times of India)
published an article proclaiming Indian IT industry (age 25 yr.) has died..
Many naysayers, doubting Thomases (of course including politicians)lapped up the news & began fear mongering. It soon began trending on social
media too.
What is the reality??
Indian IT industry (rather, to be precise, we should call
it ICT) a $150 Billion industry behemoth, provides 2.5 million jobs through direct employment & services
almost 90+% of Fortune-500 biggies to millions of small and medium
enterprises worldwide. Call it world’s back-office
or the neuro-network of world, Indian industry achieved the hallmark within a
matter of two decades, which is absolutely praiseworthy!
The Big-fours of Indian IT Industry (Wipro, Infosys, TCS
& HCL – I call it 'WITH') grew almost 30% YoY for so many years and thereby
set the pace of the entire Indian IT industry. They perfected the art of
offshore Delivery, managed the scale of operations , managed language/culture/time
zone issues & went on and on globally.. In the heat of meeting market
expectations of QoQ growth & profit, they put so much thrust on services
part & neglected the path of product development/ innovation. Only recently, when
there is no enough head-wind (due to recessionary pressures worldwide) with an
ailing Europe, Brexit and a slowing dragon, they're realizing the hard way to move away from
linear model (i.e. revenue should not be dependent on headcount).
They all were in cushy comfort zone. In fact, many of the companies are sitting on
a huge pile of cash (and companies like Infosys put it in fixed deposits,
besides some acquisitions), but nobody is putting their money on inventing some game-changer product/ disruptive innovation. Why India couldn’t develop a product like
Windows, Linux, SAP or salesforce.com or Kindle or iPhone? Why Facebook, Twitter, WhatsApp (& almost
entire social media) have to come from the US of A? And if we have the huge
pile of cash, why our IT companies are not using it to gobble some of them? If
Tatas could acquire Jaguar Land Rover, why can’t Indian IT biggies think of
acquiring, even say, ailing giant like Yahoo? Are our ambitions audacious enough? Did we invent any new industry like
what eBay did? Why didn’t we come up with the likes of Uber, Tesla or Airbnb? When the young Bansals are making noise in
mobile commerce, why aren’t the biggies interested? Everybody knows SMAC
(Social Media, Mobile, Analytics, Cloud) but nobody is envisioning how to
leverage it or rather, how to spot the next trend.
It could be the middle-class roots / risk-averse nature or too much structured
thinking of engineers (how many of the IT employees are with Humanities or
literature or economics background?) or a combination, but
if Indian IT Industry has to put a stop to the slow-dying and leap to the next
orbit, it MUST think beyond the services and the linear model.
So while I may not be very gung-ho on the future of
Indian IT Industry, it is too early to write its obituary note. In my humble
opinion, it will not die for sure for at least next 10 years. The ICT services
piece is a too big pie to be over (or to be serviced entirely by some other country/countries). But yes, the era of explosive growth (with handsome
margins and huge hikes in salary packages) is over. Get used to single digit
growth rate unless some of them traverse the path less-traveled and invent
revolutionary products, bring in paradigm-shifting innovations, invent new industries & thereby a new future..!
Are the super-Gods of Indian IT Industry listening??
*Note - The views expressed are solely of your truly & they don't represent views of any organization/institute/NGO.
*Note - The views expressed are solely of your truly & they don't represent views of any organization/institute/NGO.
Good PoV
ReplyDeleteThanks Amod!
DeleteI feel that the IT industry will metamorphosize to address new ICT services.
DeleteThis industry is crown of India.
While (we) India are not IT products, we are very strong in services and this will continue I'm different forms for a long time to come.
There may not be price arbitrage of doing services from remote,
New delivery models will evolve and India will continue to lead in the IT transformation services
Good PoV
ReplyDeleteVery intellectual and awesome blog. Kudos to you and your thinking Prashant. Very few people can pen down such deeply mindful thoughts. I am proud that I am your friend. I am copying your blog and pasting it on FB with your kind permission. Awaiting your approval via SMS.
ReplyDeleteThanks a lot Kailas for your kind words! Please feel free to share the blog..
DeleteI agree with your views that
ReplyDelete1.These co's used and spoiled highly skilled Indian Engineers for such low skilled work of software programs and killed their potential or lets say did not use their talent for product development.Surely 25 yrs is looong enough period to develop product to serve the world.Or
2.Did not use huge piled up cash to buy big cos in US who are in to product development.Murthy or Nilekani's were interested in getting their bonus shares to become billioners than using that cash for world wide acquisitions and using their money doing equity funding business for further multiplying it.
I do agree with you that it may not achieve double dight growth from here on as the growth is now saturated and cannot expect same growth yoy for any business.
DeleteBut may not die completely in another 20 to 25 yrs as any coyntry wants to take over this business needs to develop this offshoring model and also needs huge nos of white color workers ,may not need engineers but surely big no of programers / workers.Who can supply these bug nos other than china ? But china has English language issue ,although they are working on it but still needs few years to acquire it.
There is another possibility of development algorithm based smart tools to take over AMS type of routine jobs for which over 80 to 90% IT engineers are kept busy in India.This type of products are already in use which can kill Indian IT industry.
Surely IT industry's Golden period is getting over so the fat salaries of top bosses are also over.
Thanks a lot Pradeep.
DeleteInnovations usually come from young companies.'The big ones tend to consolidate on their strength until they run out of gas.
ReplyDeleteBut look at Google (& even IBM or Microsoft for that matter)
DeleteTrue Prashant.
ReplyDeleteThere is a need to shift the big think tanks their focus from regular revenue earning avenues to investment into innovative products and services. Followers do not have long life bit the trend setters do.
Thanks Atul!
DeleteTrue Prashant.
ReplyDeleteThere is a need to shift the big think tanks their focus from regular revenue earning avenues to investment into innovative products and services. Followers do not have long life bit the trend setters do.
Prashant, good thoughts, however I remember the book who moved my cheese in this situation. The IT industry is going through a metamorphosis and companies who understand this and transform themselves to handle this significant change will prosper but the journey would be painful as every rule is getting changed and organizations have to learn and unlearn at the same time
ReplyDeleteThanks Vijay. I agree.
DeleteWorth reading again and again..Prashant you directly hit the bulls eye..Kudos!
ReplyDeleteThanks Qudrat for your kind words!
DeleteKeep it up Prashant..! Looking forward to read more from your wisdomful mind....!
DeleteExcellent info, worth reading it.
ReplyDeleteThanks!
ReplyDelete